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94 per cent of marketers say using video content has helped increase user understanding of a product or service.

74% of users who watched an explainer-video about a product or service subsequently bought it.

81% of marketers say video has helped them directly increase sales.

% Increase in conversion rate in electronics was seen to be 101% with the help of videos of the product

It’s estimated that if a web page contains a video, users are likely to stay on the page 2.6 times longer than they would have if you just posted text and images.

Videos help customers to retain information. If a customer hears or reads, he is likely to recall 10% of the information 3 days later. However, if a person watches a video, he will retain 65% of the information 3 days later.

59% of company decision makers would rather watch a video than read an article or blog post.

9 out of 10 viewers said that they wanted to see more videos from brands and businesses.

Studies show that 54% of consumers want to see more video content from a brand or business they support

Marketers who use video grow revenue 49% faster than non-video users

71% of B2B marketers and 66% of B2C marketers use video marketing

90% of customers report that product videos help them make purchasing decisions.

41% of female shoppers watch online beauty videos on YouTube, looking for ideas and tutorials on how to perfect their makeup skills or improve their skincare regimen. 64% of consumers watch videos to keep up with the beauty trends. 61% watch beauty channels regularly.

79% of the consumers say that they use an Online Video Tutorial for “How to use the beauty products” and “How to Tutorials for Fashion and Style”

29% consumers revealed that online videos are the 2nd most important source of information that influences consumers while purchasing consumer durables

Animated explainer videos are: – 33% more likely to be shared – 15% more likely to be retained in the minds of the consumer

Explainer videos can increase conversion rates by 15-50%

55% of respondents consider case studies to be the best way to nudge prospects down the sales pipeline.

More than 55% of shoppers use online video while actually shopping in a store, says Google.

videos helped businesses increase Brand awareness by 70%.

Social videos & images ranked the 3rd most wanted content by consumers from brands

Brands that use video marketing grow their revenue 49 percent faster on a yearly basis

52% of businesses, video marketing has yielded a higher return on investment (ROI) than any other form of marketing material.

57% of millennial consumers watch more video ads on social media platforms than on TV.

80% of people prefer videos over written text

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