It’s estimated that if a web page contains a video, users are likely to stay on the page 2.6 times longer than they would have if you just posted text and images.

With more and more businesses using video marketing to get the word out about their products, services and blogs, it’s clear that video content is an essential part of a successful marketing strategy today. Let’s take a look at why companies are creating video content and how this new marketing tactic can help your business grow.