94 per cent of marketers say using video content has helped increase user understanding of a product or service.

Video content marketing is when brands produce video content to raise their profile online. Video is usually published on either YouTube or a social network, although it can also come in the form of webinars, courses, live videos, or self-hosted videos. The great thing about video content marketing is that it is becoming easier and easier to do effectively. The number of options marketers have means there really is something for every business, even those without traditional video recording or editing skills.