Studies show that 54% of consumers want to see more video content from a brand or business they support

Why is video so popular with consumers? Video content stands out the most, especially for younger consumers. Perhaps it’s because few brands do video content well today, and consumers are more easily impressed. Right now when it comes to video, most brands are working blind because quality is so subjective and difficult to measure. Regardless, video content is consistently favored by consumers. The demand is there.