Videos help customers to retain information. If a customer hears or reads, he is likely to recall 10% of the information 3 days later. However, if a person watches a video, he will retain 65% of the information 3 days later.

Video marketing has become a powerful source to market your product. In fact, more than 63% of businesses(1) have started using video marketing. Video content influences the targeted audience way more than textual blog posts and pitches – making it a great addition to your product promotions. It holds great importance in the digital world, not because everyone is so invested in it but because it is one of the most versatile ways to promote your product.