41% of female shoppers watch online beauty videos on YouTube, looking for ideas and tutorials on how to perfect their makeup skills or improve their skincare regimen. 64% of consumers watch videos to keep up with the beauty trends. 61% watch beauty channels regularly.

YouTube beauty ecosystem evolves rapidly and the quality, variety and quantity of beauty product videos produced by vloggers as well as brands is constantly improving. E-commerce businesses that use the power videos to help beauty shoppers will see massive improvements in engagement and conversion rates.