A medical drama set during the 2008 Mumbai attacks where the objective was to create conversations around the nation’s frontline workers and share their stories of strength and courage. The campaign started with actors and influencers gratifying the frontline workers with a #TheHeroesWeOwe placard. To pay tribute to the frontline workers for their bravery, talent and influencers recited poetry with #SaahasKoSalaam. A microsite was also created for the users to leave their messages of gratitude for these bravehearts.