Video marketing can help humanize a brand and create trust with viewers. The way to go about this is show customers that you know their problems and needs, and your company is committed to offering the best possible service or product. Being authentic is essential as people genuinely dislike made-up stories and scripted content. When it comes to format, there are plenty of options to choose from, depending on your product, message, and goal. Examples include testimonial, product, company story, and explainer videos. A company story video, for instance, enables businesses to tell customers about their values, purpose, mission, and how they benefit others. Short explainers, on the other hand, allow companies to present a product or service in a simple, informative, and engaging way.